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Real Estate Marketing Blog


You Can’t Afford to Disappear—The Case for Consistency in Real Estate Marketing
Real estate is a long game. Most people don’t buy or sell every year. Referrals take months—even years—to come full circle. And that...
Quinn Edwards
Oct 11 min read


Not Another Newsletter—Why Your Emails Should Build Relationships, Not Collect Dust
If you’re like most agents, you’ve sent out the classic “monthly newsletter.” A few “just sold” updates, maybe a recipe or two, and a...
Quinn Edwards
Oct 11 min read


If You’re Not Emailing Your Clients, Your Competitor Is
Here’s a tough pill to swallow: your past clients are on someone’s email list. If it’s not yours, it’s your competitor’s. And that means...
Quinn Edwards
Sep 221 min read


Your Database Is Sleeping—Here’s How to Wake It Up
Every real estate agent has one thing in common: a database full of contacts. Past clients. Cold leads. Open house sign-ins. Referral...
Quinn Edwards
Sep 221 min read


The Open Rate Test: Why Some Emails Get Deleted While Others Get Remembered
Let’s be honest—most real estate emails never get read. They hit the inbox, and within seconds, they’re deleted. 🗑️ But then there are...
Quinn Edwards
Sep 111 min read


When the Market Slows, Your Marketing Should Speed Up
Every real estate agent has felt it—the slowdown. Transactions taper off, leads get quiet, and it feels like you’re waiting on the market...
Quinn Edwards
Sep 112 min read


Stop Begging for Leads: How to Attract Clients with Email Marketing
Cold calls. DMs. Door knocking. Open house chasing. If you’re a real estate agent, you know the drill. The constant pursuit of new leads...
Quinn Edwards
Sep 82 min read


Don’t Be the Forgotten Agent: How Email Keeps You Top-of-Mind
Picture this: you worked tirelessly for a client. You negotiated like a pro, celebrated at closing, and even exchanged heartfelt...
Quinn Edwards
Sep 82 min read


Stop “Just Checking In”—Here’s How to Follow Up with Real Value
We’ve all done it. You open a text or draft an email to a lead and type: “Hey, just checking in…” But deep down, you know it feels...
Quinn Edwards
Aug 282 min read


The Hidden Goldmine in Your Real Estate Database (and How to Unlock It)
Every real estate agent works hard to build a database—through open houses, Facebook ads, referrals, networking, and years of...
Quinn Edwards
Aug 282 min read


Looks Professional. Feels Personal: The Secret to Real Estate Emails That Work
Every agent knows they should “stay in touch.” But here’s the truth: Generic newsletters don’t build relationships. Neither do boring,...
Quinn Edwards
Aug 211 min read


The Momentum Killer: Why Inconsistent Marketing Costs Realtors Deals
If you’ve ever gone through a busy season in real estate, you know the pattern: you’re slammed with clients, juggling open houses, and...
Quinn Edwards
Aug 212 min read


How to Stop Adding “One More Thing” to Your Already Packed Schedule
Let’s be real: your to-do list is already overflowing. Between: Open houses Client calls Negotiations Marketing deadlines Family and...
Quinn Edwards
Aug 162 min read


Why Emailing More Isn’t “Bothering” Your Database—It’s Building Your Business
One of the most common fears real estate agents have is: “What if I’m emailing too much? Won’t people unsubscribe or get annoyed?” Here’s...
Quinn Edwards
Aug 162 min read


Why Most Real Estate Leads Never Convert (and How to Fix It With Automated Touchpoints)
Every agent dreams of quick, easy closings. But the truth? Most real estate leads don’t convert right away — and many never convert at...
Quinn Edwards
Aug 92 min read


Your Database Is a Goldmine: How to Unlock Repeat Clients and Referrals Without More Cold Calls
Most real estate agents are chasing the next hot lead — pouring time and money into ads, social media, and open houses. But what if the...
Quinn Edwards
Aug 92 min read


They’re Still Following You… Even If They’re Not Replying
“They Ghosted Me.” Not So Fast. You reached out. No reply. You followed up. Still nothing. You assume: They’re just not interested...
Quinn Edwards
Aug 41 min read


You’re Not Forgettable—But Your Marketing Might Be
Great Agent. Great Personality. Forgettable Emails? You’re sharp, personable, knowledgeable—and clients love working with you. But if...
Quinn Edwards
Aug 41 min read


The Market Slows Down in Winter—Your Marketing Doesn’t Have To
Winter Might Be Slow—But That Doesn’t Mean You Should Be We all know how it goes: Fewer listings Slower buyer interest Holiday...
Quinn Edwards
Jul 261 min read


You’re Not Just Selling Homes—You’re Building Relationships. Here’s How Email Keeps That Going
You’re More Than Just a Closer Real estate isn’t just about the transaction. You ’re not a “door opener” or “paper pusher.” You’re a:...
Quinn Edwards
Jul 261 min read

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