Don’t Be the Forgotten Agent: How Email Keeps You Top-of-Mind
- Quinn Edwards
- Sep 8
- 2 min read
Picture this: you worked tirelessly for a client. You negotiated like a pro, celebrated at closing, and even exchanged heartfelt thank-yous. A year later, you hear through the grapevine that they listed with another agent.
💔 It’s not because you weren’t good enough.
It’s because you weren’t there when it mattered.
This is one of the most painful truths in real estate—clients forget. And in an industry where relationships drive repeat business and referrals, being forgotten can cost you tens of thousands in lost commissions.
The good news? It’s preventable.
Why Clients Forget (Even the Good Ones)
It’s not personal. People simply get busy. They:
Move on with life after closing.
Get distracted by other priorities.
Respond to the agent who was consistently in their inbox.
According to the NAR, 90% of buyers say they’d work with their agent again, but only 12% actually do. The gap isn’t loyalty—it’s memory.
The Power of Staying Present
When you consistently show up in a client’s inbox with valuable, relevant content, two things happen:
✅ You reinforce your role as their trusted real estate advisor.
✅ You’re the first name they remember when it’s time to buy, sell, or refer.
It’s not about bombarding them—it’s about reminding them you exist, you care, and you’re still the right choice.
Email: The Most Effective Follow-Up Tool
Social media posts vanish into algorithms. Texts feel intrusive. Phone calls aren’t always welcomed.
Email, on the other hand, is:
Consistent: Delivered straight to their inbox.
Scalable: One message can reach hundreds of past clients at once.
Personalized: With the right approach, it feels like you wrote it just for them.
How Realtor Genie Makes You Unforgettable
At Realtor Genie, we help agents stop being forgotten by building:
✨ Automated, branded email campaigns.
✨ Past-client touchpoints that feel genuine and personal.
✨ Long-term nurture flows that keep your name top-of-mind year after year.
Instead of clients forgetting you, they’ll be recommending you.
👉 Don’t be the forgotten agent. Book a free demo with Realtor Genie today and see how we can keep you remembered—for referrals, repeat business, and long-term success.
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