You Sent a Birthday Text—But They Still Listed with Someone Else? Here’s What Went Wrong

A Birthday Text Is Thoughtful. But It’s Not a Strategy.

It’s their birthday. You text them:🎉 “Happy Birthday! Hope you’re doing great!”

Nice, right?

Then two weeks later… they list with another agent.

“We didn’t know you were still in real estate!”

💔 It hurts—and it’s common.

Because while a birthday text is polite, it’s not a relationship-building system.

Real Connection Happens More Than Once a Year

Staying top-of-mind means more than an annual message.

Clients need to be reminded—consistently, helpfully—that you’re still their go-to agent.

And that’s where most agents fall short.

According to NAR:

• 74% of clients say they’d work with their agent again

• Only 26% actually do

That gap is caused by lack of follow-up, not lack of loyalty.

Email Builds the Relationship. Automatically.

Instead of sending one-off check-ins, you could be delivering:

✅ Monthly homeowner tips

✅ Neighborhood updates

✅ Market trends

✅ Friendly, relevant content that adds value

With Realtor Genie, we write and automate these touchpoints—so your name is the first one they remember when it’s time to move.

From “Happy Birthday” to “Let’s List This Home”

You don’t have to give up the personal touches.

Just don’t stop there.

👉 Schedule a free demo to see how Realtor Genie keeps you connected year-round—automatically.