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If You’re Not Emailing Them, Someone Else Is

  • Quinn Edwards
  • Jan 18
  • 2 min read

Here’s an uncomfortable truth most agents don’t realize until it’s too late:


Your past clients are on email lists. The only question is — whose list are they on?


If you’re not consistently showing up in their inbox, another agent is quietly doing it for you.


Your Past Clients Didn’t Go Inactive — You Did


Past clients don’t wake up one day and decide to forget you.


What actually happens:

  • Life gets busy

  • Time passes

  • Your name fades

  • Another agent stays present


And when it’s time to buy, sell, or refer…they choose the agent they remember.


Why Email Is Where Loyalty Is Won

Social media is optional.

Texts feel personal — until they feel awkward.

Calls interrupt.


Email is different.


Email:

  • Keeps your name visible without pressure

  • Delivers value on their schedule

  • Builds familiarity over time

  • Doesn’t rely on algorithms


It’s not about blasting promotions.

It’s about quiet consistency.


Silence Creates Openings for Competitors


When you stop emailing:

  • You don’t lose clients immediately

  • You lose positioning


Someone else becomes:

  • The familiar name

  • The trusted voice

  • The agent who “stayed in touch”


And they didn’t steal your client —they simply showed up when you didn’t.


Why Most Agents Fall Off


Agents don’t stop emailing because they don’t care.


They stop because:

  • They don’t know what to write

  • They feel inconsistent

  • They don’t want to sound salesy

  • They’re busy closing deals


So communication becomes sporadic — and sporadic follow-up doesn’t work.


How Realtor Genie Protects Your Database


Realtor Genie makes sure your name stays where it matters — in the inbox.


We:

  • ✍️ Write value-driven emails for you

  • 📅 Automate consistent delivery

  • 🏡 Keep content helpful, not pushy

  • 🔁 Build long-term client loyalty


So your clients don’t forget you —and don’t “accidentally” use someone else.


Protect What You’ve Already Earned

Your database is an asset.

But only if you stay connected to it.


👉 Schedule your free Realtor Genie demo and see how easy it is to protect your past clients and referrals.

 
 
 

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