Real estate marketing team: What Realtors can outsource
Most Realtors understand that marketing matters.
The harder part is finding the time to actually do it.
Social media needs new content. Emails need to be written and designed. Print materials need to be created. Your marketing calendar needs to be planned.
And somehow, all of that is supposed to happen while you are also working with clients, showing homes, negotiating contracts and running your business.
That is why some Realtors choose to work with a real estate marketing team instead of trying to manage every marketing task themselves.
What does a real estate marketing team do?
A real estate marketing team handles the marketing work that helps keep an agent's business visible and consistent.
Depending on the team, that may include services such as:
Social media marketing
Content planning
Social media calendars
Graphic design
Email marketing
Newsletters
Database marketing
Postcards
Flyers
Business cards
Other branded marketing materials
The idea is simple.
You focus on real estate.
Your marketing team focuses on helping your business show up consistently.
Why do Realtors need a marketing department?
Real estate is already a full-time job.
A Realtor may spend the day showing properties, talking with clients, writing offers, negotiating contracts, preparing listings and handling the countless details that come with a transaction.
Marketing often gets pushed to the side because something more urgent comes up.
That can create a familiar cycle.
You post consistently for a while.
You get busy.
Your social media slows down.
Your next email gets pushed back.
You realize you need new marketing materials.
Then you start trying to catch up.
Having a marketing team can make marketing a planned part of the business instead of something you only work on when you have extra time.
What should Realtors outsource?
There is no rule that says a Realtor has to outsource everything.
The best place to start is usually with the marketing tasks that take significant time but do not require the Realtor to personally complete every step.
Social media marketing
Social media can involve much more than posting a photo.
Someone has to plan the content, create graphics, write captions and organize when everything goes out.
A marketing team can handle those tasks while keeping the content aligned with your brand.
Email marketing
Email marketing can help Realtors stay connected with their database and sphere.
But creating newsletters and campaigns takes time.
A marketing team can plan topics, write content and create branded emails so your database continues hearing from you consistently.
Print marketing
Real estate marketing is not limited to digital channels.
Postcards, flyers and business cards can still be useful tools for listings, geographic farming, open houses, branding and local marketing.
A marketing team can help create professional print materials that match the rest of your brand.
Marketing calendars
One of the easiest ways for marketing to become stressful is not knowing what needs to happen next.
A content calendar gives your marketing a plan.
Instead of asking, "What should I post today?" you can have your content organized ahead of time.
What are the benefits of having a marketing team?
More time for your business
Every marketing task you do yourself is time that cannot be spent somewhere else.
Outsourcing some of that work can give you more time to focus on clients, listings and the parts of real estate that require your personal attention.
More consistency
Marketing works better when it happens consistently.
A team can help keep your social media, email and print marketing moving even when your schedule gets busy.
Professional branding
Your marketing should look like it belongs to the same business.
Consistent colors, fonts, imagery, messaging and design can make your brand easier for people to recognize.
Less marketing scattered across different places
Working with separate providers for social media, email and print can mean more communication, more logins and more things to coordinate.
Having multiple marketing services in one place can simplify the process.
Does outsourcing marketing mean losing control of your brand?
It shouldn't.
Your marketing team should understand your business, your audience and the way you communicate.
The goal is not to make you sound like every other Realtor.
Your personality and expertise should still come through in your marketing.
A good working relationship also gives you an opportunity to provide direction, approve content and make sure the marketing reflects your business.
The team handles the execution.
You remain the Realtor.
Real estate marketing team vs. doing it yourself
Doing your own marketing can make sense if you have the time, skills and interest to manage it consistently.
But there is a difference between knowing how to create a social post and having the time to create dozens of them throughout the year.
The same is true for email and print marketing.
The question is not simply whether you can do your own marketing.
It is whether doing all of it yourself is the best use of your time.
For many busy Realtors, outsourcing can make it easier to maintain consistent marketing without adding another major responsibility to their schedule.
Do Realtors need another marketing software subscription?
Not necessarily.
Software can be useful, but software still requires someone to use it.
A content platform may give you a calendar.
An email platform may give you templates.
A design program may give you tools.
But you still have to decide what to create, write the content, design it, organize it and get it out the door.
That is where a marketing team is different.
Instead of simply giving you another tool, a team can help actually handle the work.
What should you look for in a real estate marketing team?
Before choosing a marketing provider, consider:
Do they understand real estate?
Real estate marketing has its own audience, terminology, seasons and challenges. Industry experience can make the process much easier.
Can they work within your brand?
Your marketing should feel like your business, not a generic template.
What services do they provide?
Look at whether you need social media, email, print or a combination of services.
How involved do you need to be?
Some Realtors want to create everything themselves. Others want someone to take marketing largely off their plate. Make sure the service matches the level of support you want.
Is there a consistent marketing plan?
A collection of random posts is not the same thing as a marketing strategy. Look for a system that keeps your content organized and consistent.
Realtor Genie is your real estate marketing department
Realtor Genie gives Realtors a team focused on the marketing side of their business.
We provide social media marketing, email marketing and print marketing designed around your real estate brand.
That can include your social media content calendar, branded social posts, email campaigns, newsletters and professional print materials such as postcards, flyers and business cards.
Instead of piecing everything together yourself, you have one team helping keep your marketing moving.
You bring the real estate expertise.
We help handle the marketing.
Want to see what your marketing department could look like?
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