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The Closing Isn’t the End—It’s the Beginning of Your Referral Pipeline

  • Quinn Edwards
  • 8 hours ago
  • 1 min read

The Keys Were Handed Over—Now What?

You did it.

The deal closed. The keys exchanged hands. Everyone was happy.

You even celebrated with a heartfelt thank-you or maybe a bottle of champagne.


Then… nothing.


Weeks go by.

Then months.

And now you’re wondering if that client even remembers your name.


Here’s the reality:

Referrals don’t come right after closing. They come after consistency.

Most Referrals Happen Months—or Years—Later

A past client who had a great experience will refer you.

But only if they remember you when their friend or coworker says, “I think we’re going to sell soon.”


If you’ve gone silent?

Your name may not be the one they think of.


Stay in Touch Without Starting from Scratch Every Time

You don’t need to send constant texts or make awkward check-in calls.

You just need to stay present—in a way that feels helpful, not salesy.


That’s where email marketing shines.


✅ It’s low-pressure

✅ It’s easy to automate

✅ It reminds clients that you’re still active, available, and excellent


Realtor Genie Keeps You Top-of-Mind (Effortlessly)

We write and automate post-close touchpoint campaigns that:

📬 Deliver valuable homeowner content

🏡 Maintain your relationship without you lifting a finger

💼 Keep your name in the running for referrals and repeat business


Because closing isn’t goodbye—it’s the start of your long-term marketing strategy

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Want to See How It Works?

Stay top-of-inbox and top-of-mind long after closing day.


 
 
 

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