The Open Rate Test: Why Some Emails Get Deleted While Others Get Remembered

Let’s be honest—most real estate emails never get read.

They hit the inbox, and within seconds, they’re deleted. 🗑️

But then there are the rare ones. The ones that stand out. The ones people actually open, read, and even remember.

So what’s the difference?

Why Bad Emails Fail

Most “bad” real estate emails look like this:

• Generic templates stuffed with listings no one asked for

• Salesy language that screams “buy now”

• No personality, no story, no real value

Result? Deleted before the first line gets read.

What Great Emails Do Differently

The emails that get opened (and remembered) have three things in common:

✅ They sound human – conversational, authentic, and personal

✅ They deliver insights – market updates, tips, and advice that actually matter

✅ They tell stories – memorable moments that build connection

When people feel like your email is worth their time, they’ll keep opening the next one.

How Realtor Genie Delivers Emails That Work

We specialize in creating done-for-you campaigns that:

• Reflect your voice and brand (not cookie-cutter templates)

• Focus on value over sales so your readers look forward to hearing from you

• Use proven subject lines and storytelling that boost open rates and trust

Our agents routinely see stronger engagement, better client retention, and more inbound leads—all by sending emails people actually want to read.

👉 Want to see our highest-performing subject line—the one that consistently earns top open rates?

Book your free demo with Realtor Genie, and we’ll show you the strategy behind it.